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In December of 1939, Hyman Gulker pawned
his pocket watch and gave $50 to his
son-in-law, Israel, and daughter, Pearl
Stern. That was the beginning of
Metropolitan Vacuum Cleaner Company;
that was the beginning of our AMERICAN
DREAM. Prior to starting METRO, Israel
worked for a number of major floor care
companies, selling vacuum cleaners door
to door. He was such a great salesman,
the president of the last company he
worked for offered him $100 to come back
to work for him. Israel’s wife Pearl,
said “nothing doing, we’re on our own
now!”
Over the last sixty seven years, since
1939, the Metropolitan Vacuum Cleaner
Co., Inc. has evolved into a
multidivisional corporation. From a
small retail store front in the Bronx,
NY, rebuilding and selling vacuum
cleaners. Metro is now a diversified
multi-unit, manufacturing facility in
2005, producing amongst other products;
Data-Vac Computer Cleaning Systems and
Air Force Dog Dryers.
The early years for Metropolitan were
solely devoted to vacuum cleaners. Metro
was totally involved in the distribution
and retailing of vacuum cleaners. During
the period of years, from 1946 through
1949, the main core of Metro's business
was the reconditioning and sale of
vacuum cleaners to retail specialty
stores, 5 & Dime and mail order houses.
In 1951 Jules Stern, son of Israel and
Pearl, joined the business on a
full-time basis. Between 1957 and 1970
Metro introduced three innovative
industry "firsts": In 1957, a popularly
priced, 110-volt handheld vacuum
cleaner. In 1964 the first 12-volt
automotive hand held vacuum cleaner that
plugged into the cigarette lighter
outlet of cars. With the introduction of
these two overwhelmingly successful
products, demand outstripped production
capabilities and a move to larger
quarters was necessary. In 1968 Metro
moved into its own 32,000 square foot
building in Suffern, NY. In 1970 Metro
introduced another industry first, the
Metro Duo-Volt, the world's first and
still only dual voltage (110V-12V) hand
held vacuum cleaner, designed to work in
the home and in the car.
In 1974, Kenneth Stern, the eldest son
of Jules, joined Metro, adding a third
generation of Sterns to the family
business. Through the seventies and into
the eighties Metro introduced many
different models of vacuum cleaners from
compact powerful canisters to full size
vacuum cleaners.
In the eighties, Metro aggressively
began to diversify into new and
different industries. David Stern,
Jules' youngest son, entered the company
on a full-time basis in 1984. Since 1984
under the keen eyes of Jules, President,
Kenneth, Vice-President of National
Sales and David, Vice-President of
Marketing, many new and different
markets have been opened for Metro
products.
Metro is now a major factor in the
computer/office product industry with
Metro Data-Vac Computer Cleaning
Systems. Data-Vac Computer Cleaning
Systems are designed to avoid costly
downtime. Ever so important, is the
cleanup and maintenance of computers,
printers, laser printers and copiers.
2001 proved to be extraordinary for
Metro for a number of reasons,
Continuous growth of the Data Vac
division, Metro's Magic Air Division
which markets high volume pumps and
inflator/deflators to the marine,
camping and sporting goods industries
and Metro's Air force Pet Grooming
Dryers Division which by January of
1989, was catapulted to the top of the
pet dryer industry and now has over 80
wholesale distributors in the United
States and many foreign countries. Metro
is concentrating on expanding all of
these diverse product categories with
the introduction of new products in each
of their divisions.
Metro entered the motorcycle industry in
April, 2002, with the Air Force Blaster
Motorcycle Dryer. The Metro Air Force
Blaster motorcycle dryer was
specifically designed for cleaning and
drying motorcycles with dry, filtered
warm air (about 20-25 degrees above
ambient temperature). The Metro Air
Force Blaster will cut cleaning time by
80%. Five to seven minutes is all it
takes to quickly and effectively dry
motorcycles. The Blaster is the hottest
new motorcycle care product to come out
in decades and is completely safe for
all paint and chrome finishes. In our 67
years of business, this has been one for
the fastest and most successful product
launches ever.
$50 Dollars and The American Dream!

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